Newspaper of the Century | The 2008 Hijinx Awards
Advertising advertising advertising
Things might be bad in the public sector, but spare a thought for the assholes whose job it is to vomit nauseating slogans into your mind – advertisers. Things are so bad that new outdoor ad stealth-megalith, Bravo Advertising, has taken to advertising itself.
Advertising about advertising – normally the preserve of dreadfully sub-standard national broadcaster Newstalk – has taken this turn for the post-modern more out of necessity than any self-referential insight.
Bravo boss-man Meredith Hennessy explains:
“People need something to lift them – what better than upbeat outdoor ads?”
Hennessy went on to outline the rationale behind his ads about his ads.
“It’s meaningless without being clever. Imagine a paper that said it was the last word in print – and you can have that for free!”
But before you could say, ‘run these cunts down with the props from Mad Max 2’, Bravo Advertising were hit with a law suit for their use of the word ‘last’. Today FM lawyers have served notice declaring their ownership of the word ‘last’ in order to top-load their programme names in some sort of empty theme that starts nowhere and makes zero progress.
The real news from Today FM however is that super-bland, if likeable, easy-listening Canuck jock Alison Curtis has been drop-kicked to the milkman shift from her 10-midnight slot. The Today FM Station Director, whose name is coincidentally not an anagram for ‘Denis O’Brien’s cum receptacle’, said:
“I guess she can carry on liking every tune in the world from 5am to 7am.”
Meanwhile U2 front man Bono has announced plans to masturbate in space. The NASA-funded project aims to ascertain if the raw genetics of self-importance can compete against the classic Newtonian staples of galactic power such as gravity and light.



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